Die 6 besten Facebook-Unternehmensseiten und was wir von ihnen lernen können

Eine Besonderheit sind die “neuen” Live-Videos. Live-Videos haben eine deutlich höhere Interaktionsrate als normale Videos. Videos werden zudem öfter bis zum Ende geschaut und wecken das generelle Interesse der Zuschauer.

Starbucks nutzt die Kombination aus Social, Local und Mobile perfekt.

Über die App (Mobile) lässt sich Kaffee bestellen, den man im Anschluss im Laden abholen und diese Erfahrung dann mit seinen Freunden teilen kann.

In den USA hat Starbucks zudem auf seiner Facebook-Seite einen interaktiven Store-Finder eingerichtet, mit dem man sich intuitiv die nächste Startbucks-Filiale anzeigen lassen kann.

Über einen Klick auf den jeweiligen Startbucks werdne Informationen zu Öffnungszeiten und Adresse angezeigt. Dadurch funktioniert die Überleitung von Facebook zu Ladengeschäft quasi barrierefrei.

Diese Funktion ist vor allem praktisch, wenn man in einer neuen Stadt unterwegs ist.

Tabs auf Unternehmensseiten zu einzurichten ist nicht schwer, denn Facebook bietet Templates für verschiedene Varianten von Haus aus an.

Durch die lebendige Aufmache von Starbucks halten sich Besucher lange auf der Facebook-Seite des Unternehmens auf. Man kann stundenlang durch die Inhalte blättern.

Facebooks Algorithmus weiß das sehr zu schätzen, denn ihm ist die Interaktion mit einer Seite sehr viel wert. Das bedeutet, dass Facebook die Inhalte von Starbucks langfristig auch bevorzugt.

Das Unternehmen geht Partnerschaften mit unabhängigen Künstlern ein und hat dadurch Zugang zu wunderschönen und einzigartigen Kunststücken, die es auf Facebook teilen kann.

6. Pizzeria Paolo in Frankfurt

Die Pizzeria Paolo ist in Frankfurt über die letzten Jahre eine echte Institution geworden. Es läuft bei Paolo so gut, dass er erst vor kurzem seine alte Pizzaria komplett erneuert hat und nun für ein mit einem modernen Ambiente und hervorragenden Pizzen seine Kunden glücklich machen kann.

Die Pizzeria Paolo ist das perfekte Beispiel einer gelungenen Facebook-Seite eines lokalen Restaurants. Paolo ist ein Familienbetrieb und ich gehe davon aus, dass die Tochter dort die Facebook-Seite verwaltet – mit großartigem Erfolg.

Die Facebook-Seite von Paolo hat 1.900 Fans.

Das Titelbild ist ein Bild der beiden Chefs in ihrer Pizzaria. Kunden wissen direkt, wen sie da besuchen werden.

Wenn das nicht sympathisch ist.

Auf der Facebook-Seite findet man alle notwendigen Informationen, um sich einen Eindruck zu machen. Angegeben sind dort unter anderem

• Link zu Website
• Öffnungszeiten
• Adresse
• Arten von Speisen
• Informationen über Liefermöglichkeiten
• Hinweis zur Kinderfreundlichkeit des Restaurants
• Informationen über Autostellplätze
• Namen der Geschäftsführer
• Gründungsdatum

Das ist aber lange nich alles. Auf der Facebook-Seite findet man verschiedene Arten von Content.

Es gibt viele Bilder von den Speisen, von der Küche, vom Restaurant, von den Chefs, und sogar vom Umbau der Pizzaria. Man hat wirklich den Eindruck, dass man auf der Facebook-Seite genau erkennen kann, was einen erwartet.

Außerdem gibt es Videos und themenbezogene Beiträge, zum Beispiel zur Fußball-WM oder zum Frankfurter Fressgassfest.

Als Frankfurter weiß ich, dass Paolo stadtbekannt ist. Ein Großteil dieser Bekanntheit kommt sicherlich von dem Facebook-Engagement der Pizzeria.

Die Pizzeria Paolo hat 240 Bewertungen, wovon 228 fünf Sterne-Bewertungen sind.

Fazit

We all strive to become better in our job and become better in handling life, right? Updated August 2018

Times are changing

In 2020, humans are a thousand times better informed than they were just 30 years ago. Our smartphones are just a digital extention of us and all the information in the world is just a few finger tips away. What’s changed is not only the way we communicate or the way we learn and get information, it’s much more that is going through a massive transformation.

If you are reading this, it means means you live in Germany or a country with similar standards. Then you are most likely just very different from your parents. It means what you care about is not security but freedom, not stability but variability. At least that’s how I feel about my friends and peers, the whole generation between 1985 and 1995, the punks that were just kids a couple years ago.

A short intro to generation Y

Most people of my age, the famous Generation Y, demand of themselves to chose the right path for their life. What I mean is that we are looking for true fullfillment, and it’s harder than ever. Should we study engineering, open a restaurant, or maybe become a DJ? The problem about today is that there are too many options. It’s possible to move to almost any country in the world and become anything.

While older generations were predefined by a strong social framework, the generation of internet and social media grows up with at least 10x the opportunities. On top of having many opportunities, it is far easier to visualize our dream life, because we can find and follow role models online and get a taste of their life by consuming the content they put on their social media profiles. Do you know how much some 15 year old kids make playing video games? Right! Perhaps more than you!

But why is life so different? Back then, if your dad was a farmer, you would most likely become a farmer too, or at least someone who works with his hands. Today, if your dad is a farmer, good for him. But you’re not predefined to step in his shoes. You can still become a web developer, an Entrepreneur, a lawyer, a psychologist, or a digital nomad. It’s as easy as it sounds, isn’t it?

Yes it is. I believe today it is really true that everbody can become anything. But on the other hand, it is not. What doesn’t change is that you still have to devote time to build your life. You still have to put those 10.000 hours of energy into developing a valuable set of skills and into becoming really good in what you do.

Becoming good in what I do for a living is the way to live the life I think I deserve. But looking back at our spoiled generation that wants to find their passion, the complexity lies in finding your passion AND becoming good at it. There always needs to be someone who is willing to pay you for the service you are providing. I’m very passionate about sleeping, but this won’t help me travel to 10 countries per year, buy nice clothes, I think you get it.

At some point I found a japanese concept called “Ikigai”. If you don’t know it, please look it up. I spend countless hours just looking at the model and thinking about the one thing that will combine the four circles. Luckily I found it in my late twenties – Digital Marketing.

—— I really need to rewrite everything below here. It’s been a while and some of my views changed. My english also became better. So if you really want to read further, well do it. It was the kid Markus writing this. What’s funny is that every time I look back to content I produce after 1-2 years, I think that it’s outdated because since then my understanding of the topic significantly increased. ——-

Find something useful that you really like

Let’s bring it down to one factor that always counts: The Benjamins. Unless you’re working in investment banking or consulting (or the few others) and are willing to devote the first five to ten years after university to work, it’s really hard to get close to a six figure income before turning 30 or 35. But money will buy you freedom, unless you’re stuck in an office 50, 60 or even more hours a week. Looking at big law firms, they throw six figure salaries at kids who just graduated, expecting them to devote at least 70 hours a week to work.

It’s really an option. But it also comes with high cost. There’s another and way simpler way to make good money and increase your freedom. And the most important: It works for everyone.

While thinking “it’s not about the money”, it’s very true that the goals you set usually need money to fullfill (“happiness” excluded).  But money should never be the motivation, unless you want to be driven not by a intrinsic cause, but by an extrenal trigger. Nobody wants that. That’s why it is so important to find the kind of work that you’re really passionate about, the kind of work that you love doing. If you love something that is completely useless, it’s your own fault. But there is most likely a skill or field that you really like that is valuable to people or companies.

And that’s what it’s all about. If you find something you love and devote your time to it, you will be extremely good in what you do. Being so good means there will be people or companies happy to pay good money for your service or knowledge.

And then strive to become the best in what you’re doing.

By becoming very good in what you’re doing, you will earn more money, more freetime, more social proof, more everything. This is nothing new and when I read articles on entrepreneur.com, forbes, gruenderszene.de or any other business and entrepreneurship related magazine, it feels like every second post is about “5 things you have to do to become succesful”. Those articles will tell you to 1. never stop learning, 2. focus your time, 3. see opportunities, 4. find mentors, and so on.

Bringing it down to one simple thing is this: Find what you love, become good at it, and make sure it’s a skill that is valuable.

If you love it, you will inevitably become good at it.

Be driven by intrinsic cause, not by money

I really enjoyed my life as a child. No “rules”, no boundaries, everything was possible. Entering the real world, it’s tempting to lose everything childish. Rules everywhere and and live seems so limited. But like Steve Jobs said, once you realize that you can build and create your own things and that you can shape life, you will never be the same again.

Don’t leave it to luck or external factors. Start making decisions, be proactive.

But leaving it to pure luck will not work. It’s already enough luck to be born in Germany in 1989. Being born in another country or another time could have been way, way worse. Just appreciate the luck you’ve being granted and realize the rest is up to you.

So, considering that I already used all the luck I was granted (not true, I think we need luck on a daily basis), I believe that continuous growth, focus, and openness to opportunities are the right ingredients for a successful cooking session called life.

This is why I spend my time reading, learning, thinking. Being driven by the desire to be good at something or to reach a goal is the first and most important step to creating value for yourself and for those around you.

So don’t chase the money. Money will come as a result. Chase the dream to build something that will outlast you, or to make the world a better place, or whatever it may be you would devote your energy to.

What you learn in school today will be irrelevant in 20 years.

Look at the most successful people on earth and don’t look any further. Bill Gates, Warren Buffett, Mark Zuckerberg and many others strive for continuous personal development. Sometimes I look at myself and think about where I would be now if I never found out that by keeping on learning, I would become a better version of myself over time.

That’s usually a good trigger for myself to take a break from doing useless stuff (e.g playing DotA). I’ve been there and I’ve realized how important it is to improve myself continuously.

To be very practical: By striving for personal development, I managed to jump the career ladder and increase my salary a couple times in the last 2-3 years. So this really turned out to be worth it.

But there’s more to it. Our school system is completely outdated. What kids learn in school will most likely be completely irrelevant by the time they turn 30. This is mainly because no one really knows how the future will look like exactly 20 years from now. Things will change way faster than they used to, and one sure way to stay up to date is to teach the young generation the art of lifelong learning.

How to do this is out of my expertise. All I know is that the world is changing fast, and that I don’t want internet companies to pull the strings of my life behind the scenes and manipulate me.

Focus on whats important

We only have a couple years on this planet. Actually, unless you’re Elon Musk, making a difference in only one field is a task that will consume a whole lifetime.

Thats why it is so important to focus on only a couple things and never lose sight of what’s important in life. Is it business, travel, family? For me it’s all of that. I believe I can be succesful in business, travel the world and have a healthy family all in one lifetime. Is it a big goal? I don’t think so. It’s achievable for anyone. And I am willing to do anything necessary to get there.

“Success” has a thousand faces.

What’s important for you?

Everybody is online today. Not only you and me, but also thought leaders, billionaires, entrepreneurs and visionairies – And we can learn from them, updated September 2018

The best share their knowledge

Did you realize that there are millions of interesting people in the world? In fact, everybody has something interesting to tell, although we’re not always interested in listening. But what if people we know from TV or Social Media speak? We usually listen. Why is that? Because they inspire us. They inspire us with knowledge and they inspire us to take action.

It has always been like this. We all knew Bill Gates before the internet was everywhere. We knew him as the founder of Microsoft and the richest man on earth. But that was about it. Today, we know quite a lot more about him. Why? Because we can find articles, videos, book recommendations, and a whole lot of other curated content about him. Bill Gates has his own blog with more than a million page views per month (find it here: https://www.gatesnotes.com/).

Just look at what he writes at the end of his about page, right next to his signature: ”

He is known to read one book per week, and is on top of that the second richest man on earth. So if a man who is as smart and influencial as Bill Gates shares his knowledge accessible to everybody, wouldn’t it be a pity to not consume and then incorporate as much as possible of it?

I believe so. In fact, I believe a person like Bill Gates is so accessible to us that we can easily consider him a mentor. Wait, what? Yes, it’s true. You will find answers to your questions by reading his articles or watching videos of him on Youtube. He can be your mentor, even though you can’t call or mail him.

We do not need to have personal access to someone to conside him or her a mentor

Hearing the word “mentor” often implicates having a direct and close access to that person. While being able to talk to someone who has the same goals as oneself but is many years ahead is priceless, it’s nearly impossible to have people like that for every aspect in life. Unless you’re given with a strong family network, you won’t just find people like this without effort.

But there’s hope for you and me. In the last years, it became clear to me that having mentors is a garantee for speeding up my personal development. But I soon realized it would be quite hard to find people who could teach me in online marketing, entrepreneurship, finance, relationships, and health at the same time. It was just a bit later that I understood that today, those people and their knowledge are online and accessible.

It didn’t actually happen online. I read a book about self improvement which opened my eyes. The book teached me the learnings of decades of talking to millions of people and figuring out some of the most important rules about relationships. Dale Carnegie put all his knowledge in this book. After reading the book, I read articles, watched videos, and searched for curated ressources about the topic. I learned so much about his ideas and teachings and other topics that I sometimes literally asked myself “what would Carnegie do?”, “What would Buffet do?”, “What would Musk / Ferriss / Gates do?”.

The way of learning through books and through online content works just perfectly. Don’t only look at books and blogs, also podcasts, videos, and other content formats work just fine.

It’s easy to find mentors in Tech (Entrepreneurs) and digital marketing

Bill Gates is just one example of how it is possible to find a great mentor without having direct access. There’s dozens of inspiring personalities for any aspect in life. And with the rise of social media, the possibility to learn from those people went through the roof.

That counts especially in marketing. The top marketing experts know that with a strong brand comes more credibility and therefore more revenue for their companies. Just Look at the ones listed below, they are masters in brand building. On top of that, in Online Marketing and Tech, there’s also a strong philosophy of sharing knowledge. That is why the most inspiring experts have their own blogs, own youtube channels, own Facebook pages, or podcasts. Some even write books about their marketing experience.

That means that any Online Marketer out there is able to learn from the best. Especially in Digital Marketing, where work means a lot of testing and working with trial-and-error approaches, the opportunity to prevent making mistakes by learning from the best is priceless.

Only for that reason should any marketer within the digital field know and learn from people like Neil Patel. So if you are an online marketer looking to grow your skills, this overview of my personal favorite online marketers will lead you to all the knowledge you need to drive traffic to a website, growth hack a platform, go viral with your content, or anything else you might wanna do with your own or your customers digital business.

The list features the people I chose to follow closely and I describe in which ways they mentor me. In fact, I also look closely at entrepreneurs that I find inspiring, not only marketers. There are many more and I’ll increase the list with time.

Neil Patel

Neil Patel is an entrepreneur and digital marketing genius who build amazing companies for digital marketers. Hes the co founder of Crazy Egg (A/B testing & heatmaps), Quick Sproud (seo analysis tool), and KISSMetrics (behavioral analytics), which are all tools for online marketers and digital entrepreneurs.

Neil is also a contributor on Inc., Forbes, Entrepreneur.com, TechCrunch and others. His companies work with Tech giants like Google, AirBnb, or Amazon. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

How Neil mentors me: Neil was a SEO professional in the old days, but today he has really really good content about anything in digital marketing. His blog posts are the most thorough and his youtube videos are super authentic and fun to watch.

Learn more about Neil Patel here:

https://neilpatel.com/de/

https://www.youtube.com/user/neilvkpatel

Tim Ferriss

Tim Ferriss wrote the bible for Digital Nomads. In The 4-Hour Workweek, he describes how he build a lucrative business that only takes 4 hours per week to manage. On top of that, he defined and described a new way of living, he calls it “lifestyle design” and those who live it the “new rich”.

The 4-Hour Workweek and all of his other books The 4-Hour Body, The 4-Hour Chef, Tools of Titans as well as Tribes of Mentors became New York Times and Wall Street Journal bestsellers. I’ve read them all.

He is also an early stage investor or advisor in Uber, Evernote, Twitter, Alibaba, Facebook, and Shopify.

Tim Ferriss podcast has over 150 million downloads.

How Tim Ferriss is a mentor to me: The highest credit I can give Tim Ferriss is by reading all of his books. Tim Ferriss is a digital nomad, an entrepreneur, an investor, a person who enjoys life, someone who always tries new things and most importantly, someone who loves sharing his experiences. He embodies so many things my generation looks for. He is really inspiring and by making himself a human guinea pic on a regluar basis, he experiences all sorts of things on his own body. On top of that, he intervies the most inspiring people across any area you could think of and knows exactly how to bring his learnings on paper. His content is unique and valuable, and he is just a very smart and thoughtful person. I learn from him in any area of life – health, relationships, business, investing – you name it.

Read his first book: https://www.amazon.de/4-Hour-Workweek-Expanded-Updated-Cutting-Edge/dp/0307465357

Visit his website here: https://tim.blog/

Joe Pulizzi

Joe Pulizzi is one of the most famous content marketers. He is the founder of Content Marketing Institute and author of content Inc, which was chosen as one of five must read business books of 2013 by Fortune Magazine. Hes is one of the leaders behind the content marketing hype of the past years.

He is also the author of the content marketing books epic content marketing, Managing Content Marketing, and 2-3 others. His newest book “killing marketing” was released September 2017 (I read it in a weekend sprint in February).

How I get mentored by Joe Pulizzi: For a long time, I liked Joe Pulizzi for his very well made podcast “this old marketing” that he is doing together with his partner Robert Rose. After reading his book “killing marketing” and getting in depth knowledge about executing profitable content marketing, i think even higher of him and will definitely buy “content inc” later.

You can find the podcast here: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/

Don’t judge him by his oldschool look.

Gary Vaynerchuk

Gary Vaynerchuk is the owner of VaynerMedia, a 600 million $ in revenue digital marketing company. He is a super charismatic person that loves to stand in front of the camera.

Above his business success stands his strong character, his straight forward talk and his motivational speaches. His videos like “6 mins for the rest 60 years of your life” get over a million views, his youtube account has over a million subscribers.

Fortune magazine put him in their 40 under 40 list and he was profiled in New York Times, Fortune, Inc. and many others as an inspiring person, which he definitely is.

Gary Vaynerchuk is clearly one of the top influencers for lifestyle entrepreneurs and youngsters who dream of making a million bucks with social media.

Gary Vee as a mentor: He will say it straight in your face: It’s whether you put in the work, or you will never reach your goals. I love that attitude. Gary is a social media beast and I like seeing how much he is winning with his unbeaten authenticity.

Check out his youtube channel here: https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw

or his website here: https://www.garyvaynerchuk.com/

Elon Musk

Elon Musk is a one of a kind Entrepreneur. The way he sees the world is something that is hardly understandable, but in a genius way. He plans to bring humans to the Mars, and even imagines dying there. On the other hand, he is the incarnation of an Entrepreneur who wants to make the world a better place.

Elon Musk with his companies is active in many industries:

Zip2 (co founder):

Zip2 was a company  company that provided and licensed online city guide software to newspapers. Elon Musk cashed out 22 millions when the company was sold for more than 300 million US$ in 1999.

X.com (founder) & Paypal:

With X.com, Musk developed an online paying service, just similar to Paypal. Both companies fusioned and Musk held 12% on the company when it was sold to Ebay for 1.5 billion US$ in 2002.

SpaceX (founder)

Musk founded SpaceX in 2002. The company was the first private financed company ever to launch a rocket in to the orbit. That was in 2008. The cost of a launch with a SpaceX rocket is three times cheaper than of those companies which are backed by the government.

Tesla (Investor, later CEO):

After investing in Tesla in 2003, Musk became the CEO of the company and leads it since then. Tesla had the chance to conquer the electric car market, but struggled to build enough cars many times. But Tesla is not only an electric car company, Tesla also makes batteries and solar panel cells.

Neurolink, The Boring Company, and what ever else will come..

Elon Musk as my mentor: I read his biography and watched many videos. I think he truly tackels many difficult challenges that might change the world to the better. To me, he is the living example of someone who follows his passion and chases his dreams, regardless of what others think. That’s just inspiring and, thinking about it, looking at him / listening to him provides a direct view into the future or how the future might look like.

Steve Jobs

Steve Jobs was truly inspiring. Reading his biography provided very deep insights in his life and character. Steve Jobs was someone who lived in a tunnel, he ignored everything that wasn’t goal oriented. While this characteristic was so strong that it made him an unpleasant person to work with, I believe that being goal oriented for a lifetime will result in overtrumping everybodys expectations big time. In this way, I like to think of him as a mentor about focusing on whats important in life and in career.

More:

Mark Zuckerberg

Bill Gates

Jeff Bezos

Richard Branson

Warren Buffet

and many more

Who is your number one person in the world, that you learned from?